be interested in watching a diamond get crushed by a hydraulic press, or wanting to see where around Washington DC people chose to get engaged. Your audiences are the most important part of your SEO campaigns ; learn more about them and their interests, and pay attention to them. Social listening can pay off. What's the biggest change you've noticed in SEO since you started? The biggest change (and one that is slowly unfolding) is the move towards indexing real-world objects. In 2012, when Google's Knowledge Base was rolled out, search shifted
from results returned based on matching text strings in queries to text strings found in documents. Learning about entities and optimiations and relationships between entities, between entities and attributes, and between entities and classifications means that a knowledge graph has become at least as important as a link graph to SEO. Google employee email list indexes images based on recognizing the objects contained in the images , instead of the text that might be associated with those images (it's probably still looking at both at this point.) Google has gotten better at indexing images and audio in videos now, and also not limited to text associated with videos. Many SEOs complain that Google is taking up more and more space in the SERPs, leaving less room for organic results.
What is your opinion on that? Google augments SERPs with universal results and knowledge-based results such as knowledge graphs, snippets, structured snippets, related entities, "people also ask" questions, "people are also looking for » related queries. These universal results and knowledge-based results are all organic results and can be optimized for. They can provide more information to researchers on particular customers and topics. They provide more opportunities for searchers to learn about particular companies that they might find online and can build awareness of a particular brand, product or company. You often stress the importance of learning