Inbound SMS marketing: what is it? Inbound SMS is the other side of SMS marketing that often stays away from promotional campaigns, product launches and coupon offers: also called SMS-IN (for short), inbound SMS involves a response from their recipients. In other words, there is an exchange of SMS between the brand and its customers. In addition to the benefits of the SMS channel - with open rates over 98% - inbound SMS marketing is a key tool for brands to nurture relationships with their customers and prospects on a personal level, creating a dialogue to experience new new forms of commitment and promotion. Why Develop an Inbound SMS Marketing Strategy? All you need is a mailing platform like MailUp, which allows you to configure all activities and manage them easily from a single control panel.
This lets you create custom keywords to include in the SMS, use a personal reply number, or choose from a list of mnemonic SIM numbers (making them easier for the recipient to remember). That said, let's now explain what you can do with incoming SMS: from collecting and managing contacts to experimenting with new ways to engage customers. Enrich E-Commerce Photo Editing Service your database with new contacts On the website or in store: each point of contact can be an opportunity to invite users to receive your SMS communications. Just activate a response number and choose the keyword that will activate the registration. Let's look at an example: The subscription SMS To subscribe or unsubscribe, the incoming SMS is a very useful partner for managing your contact database .
Let's not forget the cross-channel activities , offering users the possibility to subscribe to the newsletter with a simple SMS: The subscription SMS Once the keywords have been chosen, MailUp will automatically synchronize each new contact with your predefined list. Remember that marketing automation tools can be configured for each group of mailings to provide personalized communications based on each recipient's profile and behavior. From January 2017 , you will be able to combine triggered SMS mailings with intuitive workflows and drag-and-drop operations.