Finally, let's clarify a fundamental distinction: unsubscribing and deleting are not the same thing when it comes to email marketing. When a user chooses to unsubscribe, their details actually remain in the database but are moved from the subscriber list to the unsubscribe list, and therefore they stop receiving communications. On MailUp, each list has its own list of subscribers and unsubscribers. So if a user unsubscribes from list 2, they will continue to be on the list and can be imported into other lists. The best thing to do is to make the user understand that he is included in different lists and give him the choice to unsubscribe from all or some of them .
To do this, you just need to opt for the double opt-out method. The deletion, on the other hand, is carried out at the express request of the user and implies a "physical" and not only "logical" elimination of the database. This is a specific option recently revised by the new regulations on the protection of privacy, and which introduces the right to be eliminated, to be "forgotten" by the databases of companies. This right goes far beyond the traditional right Image Masking Service to cancel and oppose the use of data; all traces of the data must be completely eliminated. The company may also decide to manually remove a subscriber from its database instead of moving it to the unsubscriber list. MailUp does not recommend this option, however, as it results in the loss of statistical data on unsubscribers and does not prevent the user from re-subscribing by mistake (those who unsubscribe are filtered from any import).
The unsubscribe rate is an important indicator that should be constantly monitored to assess the effectiveness of email campaigns. Any spike or uptrend should raise alarm bells and trigger an overhaul in messaging frequency and quality. In conclusion It is in the interest of anyone engaged in email marketing to unsubscribe easily and directly . Poor unsubscribe management (missing or broken links, complex procedures, lack of clarity, etc.) does more harm than good to a company's reputation, brand identity, and deliverability. Always make sure that: