Design your information architecture for future growth It is important for C Level Executive List e-commerce online stores to have information architectures that scale as you grow. If your site only appears for the 64GB black iPhone model, customers looking for a 32GB white version won't come to you. If a shopper is looking for LED TVs and your site ranks only for LCD TVs, you C Level Executive List will lose sales. Hoping Google will figure out that you're also selling these other things won't work. Your information architecture should be designed to make this crystal clear.
And each category and subcategory should expand and grow as C Level Executive List you add new products to it. How you name these categories is also important, especially when the tags you assign in your database are automatically built into your URL structure. I detailed technical solutions to help you in my previous article on e-commerce SEO best practices. Take action: how to get the job done What you can do to help develop an ideal information architecture on your e-commerce website will depend on your role in the organization.
If you are a decision maker or business leader C Level Executive List Understanding how search engines are now the first step for many buyers when researching a purchase; to make sales, your page needs to be in front of those potential buyers right now. Understand that customers do not want to be controlled, but guided. Survey them to find out what they want. C Level Executive List Then provide answers, information and support. Be aware that SEO is not a quick fix to apply to a finished website. It starts with uncovering user intent and then involves several steps that are built into your site's structure and information architecture.