A click does not necessarily mean that you have lost a user. As with the opt-in process, unsubscribing can also be done with one click or two steps : if you opt for the double opt-out process , users are directed to an intermediate page (the management center profiles) where they have a number of choices. To regulate how often they receive emails – daily, weekly, monthly, etc. To temporarily suspend communications (if they go on vacation, for example) To change the address where they receive emails To change the communication mode and opt for SMS, RSS, etc. To leave feedback on why they decided to unsubscribe (not interested, too frequent, etc.) Permanently unsubscribe The principle of the double opt-out method is as follows: in many cases, users wish to modify the terms of their relationship with the company, and not completely sever the links. If there is a middle ground to retain a percentage of users (even if it is a small minority), so much the better;
others are free to unsubscribe without hindrance. The important thing is to provide a clear and user-friendly landing page; if users see it as an attempt to confuse them and cannot find what they are looking for, any potential positive effect is lost in no time. The one-click option , on the other hand, is a quick and simple user interface that works on the E-Commerce Photo Editing Service principle that if a user has decided to leave, there is no way to delay them that will not be perceived as a nuisance. . Ergo, it is better to facilitate subscription. Just as there is a choice between a single or double opt-in (covered in detail in this article), there is no single solution that fits all; each company would do well to experiment and try firsthand which option works best for them. “You are receiving this email because you are subscribed”
Transparent and effective ways to cultivate good relationships with users and minimize unsubscribes don't stop there. It can also be useful, for example, to remind users how and why they subscribed to this type of communication. AUTHORIZATION REMINDER (DISCLAIMER) This is called a permission reminder (or disclaimer or agreement review). Placed at the top or bottom of the email, this brief message reminds users of the reason for receiving communications from us. Including a permission reminder serves several purposes . First, it provides users with an anchor point; they are likely inundated with marketing communications and regret agreeing to receive these messages in the first place, so this gives them an alternative to reporting as spam , which benefits the reputation of the sender.