Target, you can focus specifically on position, seniority or company size. You reach a new target group , namely business to business instead of business to consumer. You will be top of mind with these people, especially if they actually purchase your products and distribute them to their employees (your B2C target group). In addition, you can use both English and Dutch campaigns, allowing you to reach a broader B2B target group . You can sell products in large numbers.
Companies can indicate themselves how executive list large the packages should be. For example 20, 50 or 100 pieces. Corporate gifting campaigns go full-funnel on LinkedIn On LinkedIn you also create brand awareness , which can increase your reach. If you want to use your campaign full-funnel, it is best to use these campaigns. 1. Traffic campaign This type of campaign drives clicks to your website. If you have a dedicated corporate gifting landing page, you ensure that people can find information.
Company and product here. You create awareness and make people curious. 2. Lead campaign For example, people who have visited your campaign can be retargeted by means of a LinkedIn tag (just like a Facebook pixel). You can easily collect data by filling out a form, so that you can then share information. This can be done manually or automatically via an external link of your LinkedIn campaign with an email system. Conversion campaign This is optional if you directly sell.