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They see a market littered with items like this and assume that no customer would reasonably assume it’s of high quality. The first is the herbal supplement boom, a $49 billion-a-year industry that has seen rapid expansion since about 2010. The second is the rise of the anxiety economy, in which all sorts of products, from fidget spinners to weighted blankets, are pitched as reducers of the mild panic of everyday life. And the third is the near-overnight creation of a legitimate cannabis industry, thanks to the spread of marijuana legalization. "They aren't acquiring the CBD from marijuana because that would be federally illegal. They are extracting CBD from hemp," Chen says.