Hashtags are indeed like tags, and they are used to identify the text they accompany. They begin with a pound sign (#), which is immediately followed by a keyword. And the tag part at the end of their name? Well, I think that gave my dad a clue. Hashtags are widely used on social media, but for this article we will focus on the Latest Mailing Database use of hashtags on Twitter. That said, pretty much everything I'm going to tell you here applies to other social media platforms that use hashtags. These are Facebook, Instagram, Pinterest, Tumblr, Google+, Google Search, YouTube, Vine, and Kickstarter.
If you've avoided hashtags because you didn't know how to use them, or you've used hashtags without being sure you're using them correctly, we're here to help. You will be able to use hashtags with flair by the end of reading this article. Let's start with the different types of hashtags. Knowing them will show you more how to Latest Mailing Database use hashtags than anything else. Brand and campaign hashtags These are the most used hashtags. If you've ever watched a Twitter feed, you'll have seen one. Branded hashtags do exactly what they seem to do: they support and build on a brand. Campaign hashtags are similar, but focus on marketing campaigns. Here's an example: The Verizon Wireless tweet below includes a campaign hashtag. Verizon is leveraging the popularity of the Super Bowl to gain exposure.
This type of commercial piggybacking on a larger cultural event is in the DNA of social media marketing. Hashtags are the perfect tool to do this. Verizon Campaign Hashtag “November” is a prime example of a campaign that had no overt commercial intent, but was still picked up and launched by hundreds of social media marketers. November, if you didn't know, is International Mustache Appreciation Month. November's Twitter campaign also shows how using an @ sign (known as a "handle") on Twitter and an actual hashtag can be confusing. Technically, the @ sign is used to Latest Mailing Database send a public tweet to a specific Twitter account. But sometimes it works like a hashtag. Anything goes: The hashtag police have yet to punish anyone for using a Twitter handle instead of a hashtag.