Looking back, in the past 3~4 years, from the initial group fission, there are book accounts to attack cities and loot villages, and use the most rude way to consecrate gods in one fell swoop; to the later tasks, treasures rose in the form of fans, and the service account suddenly became popular. The proportion of operation has the upper hand; in 2018, NetEase’s drama class opened the door for distribution throughout the year, Qianchao followed up, Xinshixiang entered the game.
And WeChat raised its hand to warn and seal the domain name, but it could not stop the high song of distribution from advancing. Today, there are a lot of people who are wearing a group coat and walking the distribution model. Simple, rude, effective, and Fax List efficient, the fission has changed from a new term to an operator's mantra in three years. In the face of artificially high KPIs, everyone can only rush to it. The form of punching cards is relatively hidden. Especially with the rise of Mint Reading.
Overnight the circle of friends has become a self-motivated student who loves reading English originals, and his head is hot, and he can't judge at all, "The good reputation I think is actually a meticulous design by the operation team." With the imitation of more education companies, punch cards have indeed seriously damaged the user experience of advertising revenue in the circle of friends, and it is understandable for WeChat to take action. Wechat's actions have already shown our attitude.