On the phone number list one hand, I was quite young and arrogant, thinking that I didn't need the help phone number list of PR professionals (insert my look here) to create a story. But secondly, and I think what's more telling, is that PR people just get a bad rap. Years of bad practices, including irrelevant pitches, calls at inopportune times, aggressive pitches, have unfortunately given the phone number list industry a bad name. I really thought the PR people (I lumped them all together) didn't really have anything of value to offer me.
Why We've Upped Our Awareness Game (And Why You Should Too)
CMI is probably featured in a dozen blogs, articles, videos or podcasts a day. While the phone number list coverage covers everything we do, most of it references our original phone number list content marketing research, specifically the B2B research we publish each fall. Since B2B Content Marketing: Benchmarks, Budgets and Trends 2016 - North America came out in September, I've tracked hundreds phone number list of mentions of it, and the coverage is growing dramatically year over year. We also publish eight additional reports on different verticals each year.
Prior to getting on board to manage outreach, we had no repeatable strategy to gain coverage. We published a blog post on the phone number list research and promoted it in our newsletter and on social media, as we do with all of our articles. However, two years ago we decided to develop a coordinated effort to increase awareness and coverage phone number list of research the day we publish it. Here are some of the strategies we phone number list use to market our research reports that you can customize. Even if you don't create research reports, you can still use these strategies for other public relations, including big announcements like product launches, etc.
Offer a preview
It's great that CMI research is cited year-round, but we want more buzz the phone number list day we publish our research. We want people to write and post about the research that day - increasing the likelihood that more people will see it - beyond regular CMI blog readers. But with something like a detailed research report, people need a few days phone number list to dig into it, process it, and come up with their own analysis or story idea. If they don't see the research before the day of public release, the phone number list chances of journalists writing about it decreases significantly because if they take the time to analyze the research, it becomes an "old" story. They would much rather write a thoughtful and timely article.