how Google works straight from the source. But does an average webmaster really need to read Google's research publications or patents to learn SEO? Someone who drives a car doesn't need to understand how a transmission works, and someone who cooks doesn't need to be trained at a culinary institute. But if they want to fix a car or cook a fancy meal, having some knowledge can come in handy. There are certain sources of information provided by Google, such as their guidelines and blog posts , which an average webmaster may find interesting to follow since they make their living on the web. When a person wants to get more involved in modifying a site
or working with someone to improve their page rankings, or take responsibility for improving the rankings themselves, they may want to develop more expertise, and this can be aided by deeper learning. “Your audiences are the most important part of your SEO campaigns; learn more about them and their interests, and pay attention to them. Tweet that If a webmaster is relying on someone else to help them rank and make changes to their site, the people they employee email list work with need to of experience and knowledge. 'education. Patents and white papers can help develop this expertise. They can help point out possibilities
and create awareness of how a search engine can approach different aspects of search, and provide insights that can be helpful in performing SEO. What official resources do you consider the "bare minimum" that every website owner should know about? I would recommend website owners to read the Google Webmaster Central blog and The Keyword Blog, to keep up to date with the changes going on at Google. There are a number of Google support pages and Google developer pages that are probably also worth checking out. Additionally, spending time getting familiar with Google Search Console and Google Analytics allows site owners to get a feel for how their sites perform and allows them to monitor the success of their sites. Google's algorithm updates are a hot topic in the SEO community. What would you recommend to someone who has been negatively